文献类型：期刊文献

中文题名：论体育产业与大学城的共生共赢

英文题名：Analysis on the Coexistence and Win-win between Sports Industry and University City

作者：荆彩红[1]

第一作者：荆彩红

机构：[1]新乡学院体育系

第一机构：新乡学院体育学院

年份：2011

卷号：28

期号：1

起止页码：76-78

中文期刊名：新乡学院学报

语种：中文

中文关键词：体育产业;大学城;共生共赢

外文关键词：sports industry; University City; symbiotic win-win situation

摘要：讨论了大学城与体育产业共赢路径,认为依赖场馆优势,开发市场;根据产业市场构建学科;引导消费群体,多元开发。认为当前大学城体育产业缺乏集约化、科学化和统筹化。
There existed a symbiosis of needs;city university city and the sports industry＇s win provides the field,and pointed out that the current University City Sports industry is not intensive,scientific and co-ordination and discusses the development of University City,the sports industry path.It depended venues and exploited the market;according to industry market,built discipline;lead consumer groups,multiple development.