文献类型：会议论文

英文题名：SWOT Analysis of Developing Foreign Trade of Henan Province

作者：Wang Xin[1]

第一作者：王鑫

机构：[1]Xinxiang Univ, Sch Business, Xinxiang 453003, Peoples R China

第一机构：新乡学院商学院

会议论文集：International Conference on WTO and Financial Engineering

会议日期：SEP 15-16, 2013

会议地点：Hangzhou, PEOPLES R CHINA

语种：英文

外文关键词：Henan province; Foreign trade; SWOT analysis

摘要：SWOT analysis is a strategic planning tool used to identify the strengths, weaknesses, opportunities and threats of a product, enterprise, industry or area. It involves specifying the objective of the analysis object and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. By using the SWOT analysis, the author concluded that the strengths of Henan province in developing foreign trade include labor, industry and transportation advantages, adhering to opening up policy, having many customs special supervision zones; the weaknesses include the scale of foreign trade is small relative to the total economy, the export product structure is unreasonable, over-reliance on a single enterprise as well as the international competitiveness of the majority of enterprises is low; the opportunities include building Central Plains Economic Region, Zhengzhou City receiving several favorable policies for foreign trade development; the threats include weak external demand, trade protectionism and the appreciation of RMB.