文献类型：会议论文

英文题名：Building of E-commerce trading platform based on web data mining

作者：Mu, Ruihui[1]

第一作者：穆瑞辉

通讯作者：Mu, R.

机构：[1] College of Computer and Information Engineering, Xinxiang University, Xinxiang 453003, China

第一机构：新乡学院计算机与信息工程学院

会议论文集：Proceedings of the International Conference on Information Engineering and Applications, IEA 2012

会议日期：October 26, 2012 - October 28, 2012

会议地点：Chongqing, China

语种：英文

外文关键词：Data handling - Electronic commerce - Electronic document exchange

摘要：Web Data Mining is the application of data mining technology in the Web environment collections, and potentially useful patterns or information found in the relevant data to browse the site from a large number of Web documents. E-commerce is becoming increasingly important in modern business activities, business data processing, highlighting the importance of data mining. This article discusses the main methods of Web data mining in detail and the function and application of data mining techniques in e-commerce trading platform. Web Usage mining excavation left in the server-side access records when the user accesses the Web. The paper presents the building of e-commerce trading platform based on Web data mining. ? 2013 Springer-Verlag.