文献类型：期刊文献

中文题名：影响“农超对接”的消费者偏好因素分析

英文题名：Analysis of consumer preferences on the docking of farmers and supermarket

作者：刘燕[1]

第一作者：刘燕

机构：[1]新乡学院商学院

第一机构：新乡学院商学院

年份：2011

卷号：38

期号：22

起止页码：212-214

中文期刊名：广东农业科学

外文期刊名：Guangdong Agricultural Sciences

收录：CSTPCD;;北大核心:【北大核心2008】；CSCD:【CSCD_E2011_2012】；

基金：国家社会科学基金青年项目(11cjl026)

语种：中文

中文关键词：农超对接;消费者偏好;实证分析

外文关键词：the docking of farmers and supermarket ; consumer preferences ; empirical analysis

摘要：在经济发展水平和人均收入达到一定水平后,超市将成为农产品销售的主体。2008年以来我国开展"农超对接"试点就是朝着这一目标发展的。目前我国农产品零售的主体仍然是农贸市场,就超市与农贸市场在购物环境、食品安全、价格等因素分析我国消费者的偏好,为超市企业发展农超对接选择适合的产品及改进自身提供一定的参考。
The development of developed countries has been proved that supermarket sales of agricultural products will become the main market when the development of economy and per capita income reached a certain level. Carrying out agricultural super-docking, China aimed to do so since 2008. At present, the subject of Chinese agricultural product retail is still farmers＇ market. This paper makes an analysis of consumer preferences upon the factors as the shopping environment of supermarkets and farmers markets, food safety, prices etc. And the purpose is to choose the right products and provide some reference for the supermarket business itself.