文献类型：期刊文献

中文题名：大学生体育消费现状和行为特征研究

英文题名：The Research of College Students' Sports Consumption Situation and Behavior Characteristics

作者：孟杰[1]

第一作者：孟杰

机构：[1]新乡学院体育系

第一机构：新乡学院体育学院

年份：2011

卷号：28

期号：4

起止页码：364-367

中文期刊名：新乡学院学报

基金：河南省新乡市2010年度社会科学重点调研课题

语种：中文

中文关键词：大学生;体育消费;消费现状;消费行为特征

外文关键词：university student; sports consumption; consumption current situation; behavior characteristics

摘要：运用文献资料法、专家访谈法、调查问卷法和数理统计法,调查研究了新乡市五所高校大学生的体育消费现状,分析了大学生的体育消费行为特征。研究结果表明,目前,大学生的体育消费意识薄弱,以实物性消费为主,体育消费市场潜力很大。认为,高校在加强体育设施建设的同时,要根据学生的体育消费特征,教育学生树立正确的体育消费观念;为高校体育消费市场的开发提供参考依据。
The author investigate sports consumption of five college students in Xinxiang by me memou or literature, expert interviews, the questionnaire and mathematical statistics, research the Xinxiang five sports consumption of college students, and analysis the behavior characteristics of them. The results show that, students＇ sports consumer consciousness is weak, based on the material consumption mainly, so sports consumption market is potential. According to sports consumption characteristics of the students, that colleges and universities should educate students to establish a correct concept of sports＇ consumption and provide reference for the development of the college sports consumer market bcsi, de the construction of sports facilities.