文献类型：会议论文

英文题名：Analysis on the New Development Tendency of Marketing Management in the New Economic Context

作者：Zhu, Lanlan[1]

第一作者：朱岚岚

通讯作者：Zhu, LL[1]

机构：[1]Xinxiang Univ, Sch Business, Xinxiang 453000, Peoples R China

第一机构：新乡学院商学院

通讯机构：[1]corresponding author), Xinxiang Univ, Sch Business, Xinxiang 453000, Peoples R China.|[110712]新乡学院商学院;[11071]新乡学院;

会议论文集：3rd International Conference on Telecommunication and Information (TEIN 2012)

会议日期：APR 21-22, 2012

会议地点：Sanya, PEOPLES R CHINA

语种：英文

外文关键词：Marketing management; Customer orientation; New economic context; Marketing strategy

摘要：Under the social background of fierce competition and rapid product replacement, more and more merchants realize that their goods no more enjoy good sales and it is more difficult for them to do business. In the brand new economic context, as for merchants, how to stand out from the crowded products? The key is marketing management. Through successful marketing management, the enterprise's brand recognition will be increased and the reliability will be enhanced, which, as a result, will help promote the products successfully, and even help the enterprise head for the international market.