文献类型：期刊文献

中文题名：高校旅游市场营销学课程特点与教学方法研究

英文题名：A study on coursef eatures and teaching method about tourism marketing subject in colleges and universities

作者：范玉娟[1]

第一作者：范玉娟

机构：[1]新乡学院管理学院,河南新乡453000

第一机构：新乡学院管理学院

年份：2012

期号：5

起止页码：74-76

中文期刊名：当代旅游：中旬刊

外文期刊名：Contemporary Tourism

语种：中文

中文关键词：旅游市场营销学;课程特点;教学方法;教学效果

外文关键词：Tourism marketing, coursef eatures, teaching method, teaching effect

摘要：旅游市场营销学在旅游管理高等教育的课程体系当中，占有很重要的地位，具有实践性强、综合性明显、时代特色鲜明等特征，通合采用的教学方法和手段包括讲授法、案例法、模拟训练法、实践法、双语教学等等。相关教师要不断提升教学能力，最大化发挥符教学方法的教学效果，培养适应社会需要的旅游专业人才。
Tourism marketing in tourism management of higher education curriculum system takes a very important place,it has powerful practice ,distinct comprehensive ,bright characteristic of times ,suitable for the use of teaching methods and means including teaching method, case method, simulation method, practice, bilingual teaching,the related teachers should constantly enhance the teaching ability, maximize the teaching method teaching effect, training to the needs of the community tourism professionals.