文献类型：期刊文献

英文题名：E-commerce model and platform based on the third-party

作者：Zhu, Shan Hong[1,2]; Kuang, Tao[1]

第一作者：Zhu, Shan Hong

机构：[1] School of Computer and Information Engineering, Xinxiang University, Henan, China; [2] International School of Software, Wuhan University, Wuhan, China

第一机构：新乡学院计算机与信息工程学院

年份：2014

卷号：6

期号：3

起止页码：863-868

外文期刊名：Journal of Chemical and Pharmaceutical Research

收录：EI(收录号：20141517567693);Scopus(收录号：2-s2.0-84897509289)

语种：英文

外文关键词：Economics - Elasticity - Electronic commerce

摘要：The paper proposed a method that endogenous two-sided network effects were proved in transaction services that the value of services to suppliers (buyers)increases with increasing number of buyers (suppliers) while decreases with increasing number of suppliers (buyers). Network led to the development pace of people's lives; promote the development of online shopping and the rise of third-party payment platform. For more benefits, the platform owner must aim at transaction services of staple commodities with high price elasticity and large quantities of market supply and demand, while reducing the marginal usage costs of buyers and suppliers with effective measures.