文献类型：期刊文献

中文题名：融媒体视域下河南景区品牌传播力影响及路径研究

英文题名：Study of Influence and Path of Brand Communication Power of Scenic Spots From Perspective of Media Convergence

作者：李舒楠[1]

第一作者：李舒楠

机构：[1]新乡学院新闻传播学院

第一机构：新乡学院新闻传播学院

年份：2019

卷号：34

期号：5

起止页码：37-40

中文期刊名：洛阳理工学院学报：社会科学版

语种：中文

中文关键词：旅游品牌;品牌传播力;融媒体

外文关键词：tourism brand;brand communication power;media convergence

摘要：随着中国旅游业国际国内市场份额的持续增长,旅游景区之间的品牌竞争愈演愈烈。河南省旅游景区的品牌效应逐渐显现,但在景区品牌传播方面还存在着一定的问题。利用融媒体技术改变传统的传播模式,实现新旧传播手段的交融和互补,为河南省内景区品牌传播提供了新的思路。
The brand of tourist attractions plays an increasingly important role in the development of tourism.However,there are still some problems in the brand communication of scenic spots in China,such as difficulty in integration and insufficient attention to image communication channels.Therefore,full use of the characteristics of media convergence should be applied to carry out the complex communication of new media advertising,dissemination of hot spots and"events",culture,films and videos,television and"fan economy",and pay attention to the cultural connotation and value promotion of scenic spots,so as to upgrade the brand of scenic spots communication power.