文献类型：期刊文献

中文题名：大学生网络消费行为指向及其引导

英文题名：The Leading and Guiding for the College Students Internet Consuming Behavious

作者：郭俊敏[1]

第一作者：郭俊敏

机构：[1]新乡学院社会科学部

第一机构：新乡学院社科部

年份：2012

卷号：20

期号：2

起止页码：75-77

中文期刊名：河南机电高等专科学校学报

外文期刊名：Journal of Henan Mechanical and Electrical Engineering College

语种：中文

中文关键词：网络消费;行为指向;大学生

外文关键词：internet consuming; behaviousguiding; college students

摘要：作为各种网络消费群体中最为活跃的一个剧本,大学生网络消费行为指向主流是好的,但问题也不乏存在。引导大学生树立正确的网络消费观念,自觉践行网络消费文明,增强网络消费风险意识,是帮助大学生克服网络诱惑,走向成熟理性消费的必然之路。
Among the all kinds of intemet consumers, the college students consumers are the most active one. The mainstream of the consuming behavious is good, but there is still something wrong in it, for which we should guide our students to be with a right internet consuming view and guide them to pay attentions to the intemet consu- ming culture to wake their taking risks consciousness, which is helpful for the college students to resist the temptation of the intemet consuming induction, and which is a right way for college students to become mature internet consumers.