文献类型：会议论文

英文题名：The Observance and Non-observance of Cooperative Principle in English Advertisements

作者：Li, Yanye[1]

第一作者：李艳叶

通讯作者：Li, YY[1]

机构：[1]Xinxiang Univ, Sch Foreign Languages, Xinxiang, Henan, Peoples R China

第一机构：新乡学院外国语学院

通讯机构：[1]corresponding author), Xinxiang Univ, Sch Foreign Languages, Xinxiang, Henan, Peoples R China.|[1107117]新乡学院外国语学院;[11071]新乡学院;

会议论文集：3rd International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS)

会议日期：DEC 28-29, 2015

会议地点：Changsha, PEOPLES R CHINA

语种：英文

外文关键词：Cooperative Principle; Flouting; English advertising; Conversational Implicature

摘要：Advertising, as being the important part of the social language, has directly affected people's daily life and work through many ways, and makes use of all kinds of techniques to attract the consumers' attention. Based on the Cooperative Principle, this paper expands its applicable scope by connecting it with various English advertisements. According to the observance and non-observance of Cooperative Principle, the author analyzes a large number of English advertisements and finds that it is a main feature of advertising language to produce implicatures by flouting the maxims of CP.